About this item

• Product 1: “BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality – even in low light situations – for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.”
• Product 1: BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
• Product 1: UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3” vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony’s intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
• Product 1: VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject’s eye in motion with ease – it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
• Product 2: INCREDIBLY SHARP: Two XA (extreme aspherical) elements ensure outstanding resolution in this F1.4 prime lens. Along with one aspherical element, it delivers high corner-to-corner resolution and beautiful bokeh, making this an excellent full frame lens for landscapes, starscapes and videography.
• Product 2: BEAUTIFULLY SMOOTH BACKGROUNDS: A circular 11-blade aperture creates beautiful circular background bokeh defocus effects with a F1.4 large aperture lens.
• Product 2: AMAZING CLARITY AND CONTRAST: Even under strong sunlight and backlighting, Sony’s new Nano AR Coating II is evenly applied to the element surface, effectively minimising internal reflections so that flare and ghosting do not occur when using this Sony G Master Lens.
• Product 2: FAST AND PRECISE: Two XD Linear (Extreme Dynamic) Motors with their complex construction deliver faster and more accurate focusing than conventional camera lenses for both photography and videography. Whether using it as a landscape lens or portrait lens, and even in low light, you won’t miss a shot with this FE lens.